Concept and theme graphic | Stand design and delivery | Design and production of display panels and installations | Project management
CTR Manufacturing Industries Ltd. are market leaders in the manufacture and marketing of Engineering and Electronic products with facilities at Pune, Aurangabad and Nasik in India and markets worldwide.
The task was to design and execute a bespoke stall for Elecrama at Noida that would effectively convey the company’s capabilities for innovating progressive solutions while displaying their products.
Approach & Solutions
Interics partnered with CTR to understand their company and their goals for this trade show.
We designed a creative display of CTR’s futuristic solutions around the theme: THINKING BEYOND.
The 3-side open stall was planned with a symmetrical form to ensure good utilisation of floor space for displaying products and facilitating ease of visitor movement through the stall. Smooth curves were used to subtly guide people through the space, reducing sharp visual edges.
The primary visual element developed to communicate the brand’s dynamic innovation and the positive growth their products bring to customers, was the arrow. Interics used this graphic creatively throughout the stall to convey the sense of thinking and moving ‘beyond’.
For branding, a large cylindrical branding pylon was created which was visible from any point in the hall. External surfaces were used for brand imagery and video wall. The predominant colour palette was white and grey, accented with the brighter brand colour, yellow.
Inside the stall, emphasis was given to products strategically displayed with space for viewing and discussions with CTR staff.
CTR was able to successfully present its cutting-edge technologies to the industry and build an impactful brand image. Their business intent was achieved and timely, quality project management from Interics ensured a hassle-free experience.