28509
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Chicago Pneumatic India

To conceptualise, design and execute the corporate office branding with originality and creativity.

Inspired by their logo, we developed a design language of circles, concentric lines, etc. and utilised it aesthetically to enliven doors, walls, stairways and pillars.

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the spatial branding was the installation of high vertical panels in the entrance lobby. These rotating panels served as a partition of the lobby space while depicting the company’s diverse application areas.

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Brand messages such as ‘People. Passion. Performance.’, ‘Experience the power of red’, etc. were creatively displayed at strategic areas of the office so as to inspire both internal and external target audiences.

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Signages to creative installations that transform the spatial experience, Interics designed and delivered a rich, complete service.

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CHICAGO PNEUMATIC INDIA

Deliverables
Space Branding Strategy | Spatial Design Theme | Space Graphics, Illustrations, Murals and Installations Design | Project Planning and Management

Brief background
Since 1901, the Chicago Pneumatic name has represented pioneering design, high-impact technology, reliability and attention to customer needs, as a global manufacturer of power tools, air compressors, generators, light towers, and hydraulic equipment for professional and industrial applications. It represents products that are engineered for high performance.

For their office at Dapodi, Pune, Chicago Pneumatic required office branding that would convey their brand promise, differentiate zones, and promote their brand image.


Approach

The challenge was to conceptualise, design and execute the corporate office branding with originality and creativity while adhering to Chicago Pneumatic’s globally-defined brand guidelines. The client wanted the entire look to be minimalist, corporate and sophisticated.

After a detailed study of the premises, usage of different zones, corporate mandatories, etc., Interics developed a plan with content mapping for specific areas, defining touchpoints for thematic and mandatory messaging.

Solution areas
From compliance boards and functional signages to creative installations that transform the spatial experience, Interics designed and delivered a rich, complete service.

Inspired by their logo, we developed a design language of circles, concentric lines, etc. and utilised it aesthetically to enliven doors, walls, stairways and pillars.

Predominantly, across the premises, we followed the corporate colour palette of black, grey and red.

Chicago Pneumatic’s brand messages such as ‘People. Passion. Performance.’, ‘Experience the power of red’, etc. were creatively displayed at strategic areas of the office so as to inspire both internal and external target audiences.

The highlight of the spatial branding was the installation of high vertical panels in the entrance lobby. These rotating panels served as a partition of the lobby space while depicting the company’s diverse application areas. They also offered an engaging and interactive branding experience.

Meticulous production with experienced material sourcing and vendor management, complemented by timely installation and strict supervision ensured impeccable execution that was appreciated by the client.

Category

Workspaces & Retail Environments

Make an Engaging Brand Statement in Your Space.