Trumpf (India) Pvt. Ltd.

Trumpf (India) Pvt. Ltd.

Deliverables
Concept and theme graphic | Stand design and delivery | Design and production of display panels and installations | Project management

Brief background
Trumpf India is a high-tech company, providing manufacturing solutions in the fields of machine tools, laser technology, and electronics. The project involved design and delivery of a bespoke stall at Imtex, Bengaluru that would effectively convey the company’s capabilities, showcase their philosophy, strengths and products while building brand.

Approach & Solutions
Interics conceptualized a creative exhibition stand design with innovative use of materials and technology.

Admeasuring 15 x 23 mtrs with a 100 sq.mtr. mezzanine, the stall was a creative display of Trumpf’s products, expertise and ‘TruConnect’ concept for the ‘smart factory’.

Trumpf’s product display wall and the laser cutting panels were artistic ‘installations’; eye-catching 3D mural against a white background cleverly illuminated with back lights.

The mezzanine floor was a creative interpretation of Trumpf’s ‘shop floor to top floor’ solution: TruConnect. It also served the functional advantage of providing dedicated discussion areas.

Outcome
Trumpf was able to create a captivating stand that successfully presented its cutting-edge technologies to the industry. The discussion area provided helped Trumpf’s sales staff interact with prospective customers and gather warm leads. The stand helped to reinforce Trumpf’s brand equity as a global leader and innovative industry partner.